Teaching the Art, Science and Business of Craft Distilling

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Special Room & Board Rates for Attendees!
Allan Peterson
Artisan Craft Distilling Institute

Our attendees get special pricing on room and board at the Inn at Gig Harbor for our workshops. The hotel is also where we do our class room work. The distillery is just a one minute walk from the classroom.  We also have one of our two evening networking events held at the hotel too. That is where we play our board game of “Booze Clues”!

Just tell the hotel you are attending the workshop to get the special pricing. Oh and did I mention Gig Harbor is a great getaway?

The next workshop is coming soon (check the calendar).  The $100 early registration Workshop Discount is in effect up to 30 days prior. enroll now!

Join us and take Your First Big Step To The Next Big Thing!
We have the best value and location for your distillery training.

Cheers!
Allan

Millennials Move Market

Trending in 2016
Deanna Burnett Keener
Artisan Craft Distilling Institute (January 2016)

The interest in traditional cocktails may have been sparked the TV show Madmen and that entire Mid Century Modern throwback--but it is definitely a trend that continues in 2016. Exploration of ever more creative cocktails continues to be the driver for the on-premise market. Sudden demand for Rye was first to appear as a foundation for many classic cocktails - but we now see a younger demographic enamored of whiskey by the glass-shot and cocktail. For the first time Millennials (who now outnumber Boomers in the workforce) will outnumber Boomers in the retail space-and guess what; they are not afraid to ask for whiskey! Market demand for a less sweet drink blended with brown spirits opens many opportunities for the craft spirits market. Whiskeys with adventurous flavor profiles, bitters, liqueurs, and brandies will see a widening market. Plan to add these opportunities to your product line. Explore local herbs, spices, and traditions to find a unique spirit only your location can produce .A product with an original story and a local profile creates a buzz and drives loyalty. Everyone loves the “Hometown Hero” story, wants to be part of seeing it grow, and they become your best promotion. Younger market, brown spirits and less sweet flavor profiles - trends in 2016 that can help you grow market share. Cheers! Deanna